In the last hundred or so years we have lost something vital for our health and wellbeing: our electrical connection to the Earth. With the advent of rubber and plastic soled shoes, and insulating mattresses in insulating houses, we spend our days and nights disconnected from the Earth.

One only has to walk barefoot in the grass or on a beach to regain this connection and feel the nurturing effects, and yet in our modern lives it is not always practical to do so. There is a very physical and scientifically verifiable reason why we feel better when we do this:

The Earth is a massive reservoir of free electrons. Without a connection to this reservoir, the cells in our body are unable to balance the charge of electron-deficient free radicals. The effect of grounding on clumped blood cells is also well documented (see Scientific Research).

There are various things we can do to balance this electron-deficiency, such as anti-oxidant rich foods and drinking living water. But what has been largely overlooked until recently is receiving free electrons from the Earth.

It's such a simple thing and yet the effect can be so profound. In our modern lives we can't always be outside and barefoot, and so the products offered on this website are designed to provide this electrical connection to the Earth in a convenient and practical way.